Digital Marketing Specialist (SEO + PPC)

TRUSS EMPLOYMENT OPPORTUNITy

Digital Marketing Specialist (SEO + PPC) for Hire

Locations

SHARE THIS:
ABOUT THE EMPLOYER

Civille builds cutting-edge websites and marketing systems for law firms across the U.S. and Australia. Our team helps firms stand out online through smarter websites, stronger SEO, high-performance digital advertising, and smart software tools. As search continues to evolve with AI and shifting user behavior, we’re looking for a driven SEO and PPC expert to help us advance our marketing programs.

WHAT WILL YOU WORK ON?

We’re seeking a Digital Marketing Specialist who’s fluent in both SEO and PPC – someone who loves finding data-driven insights, improving campaign performance, and staying ahead of digital marketing trends. This is a hands-on role that supports Civille’s law firm clients with ongoing search optimization and advertising management.

You’ll collaborate with our account and content teams to ensure each client’s digital presence is optimized for both traditional and AI-driven search visibility.

  • Optimize client websites for AI SEO and local GEO targeting, improving rankings across Google and other search engines.

  • Manage and optimize PPC campaigns across Google Ads, Meta, LinkedIn, and emerging platforms like TikTok.

  • Identify link-building and citation opportunities to strengthen site authority and visibility.

  • Conduct keyword research, competitor analysis, and performance audits for ongoing campaign improvement.

  • Collaborate with leadership and account management teams to guide SEO best practices and topic targeting.

  • Monitor and report on performance metrics, providing insights and actionable recommendations.

  • Stay up to date with AI search evolution, platform updates, and new strategies to enhance our SEO and PPC offerings.

  • Bring forward new ideas, testing opportunities, and ways to improve client ROI.

WHAT SKILLS AND EXPERIENCE ARE WE LOOKING FOR?

  • 3+ years of experience managing both SEO and PPC campaigns.

  • Strong working knowledge of Google Ads, Meta Ads, and LinkedIn Ads, and awareness of emerging platforms.

  • Familiarity with Google Analytics 4, Google Search Console, and SEO tools like Ahrefs, Semrush, and more.

  • Understanding of current SEO trends, including visibility in AI Overviews and LLMs.

  • SEO and/or PPC certifications strongly preferred (Google, Meta, HubSpot, etc.).

  • Strong written and verbal English communication skills.

  • Availability that overlaps a minimum of 3 U.S. working hours (9-5 USA CDT(UTC-5))

ARE THERE ANY OTHER REQUIREMENTS?

  • Experience in agency environments and/or with law firm marketing a plus.

Availability that overlaps a minimum of 3 U.S. working hours (9-5 USA CDT(UTC-5))

apply back to jobs