Design

  • How to Evaluate a Graphic Designer’s Portfolio for Brand Impact

    When you are hiring a graphic designer, it is easy to get drawn in by the most impressive portfolios, the ones with flashy visuals and cool animations. You pick the one that catches your eye. But then you realize their style has nothing to do with your actual brand or your business goals. It is…

  • Why Your Next UI/UX Hire Needs Rapid Iteration Skills

    The old “big reveal” launch is dead. You know the one, where your team spends months building a new feature in a silo, only to release it and find out users are confused or just do not care. It is a common and expensive problem. Today, the most successful tech companies build things differently. Their…