Digital Advertising Lead

ABOUT THE EMPLOYER

Our client fosters innovation ecosystems through accelerator programs, venture capital funds, and skills-based workforce initiatives. With a strong track record of supporting high-growth companies, it has expanded across the U.S. and internationally, building partnerships with governments, corporations, universities, and economic development organizations to drive entrepreneurship and economic impact. It operates accelerators across 45 cities, 25 states, and 3 countries, working with more than 300 startups per year. To date, it has worked with over 2,000 startups that have collectively raised more than $2.9B in financing and employ more than 14,000 people.The client is seeking an experienced Digital Advertising Lead to own and scale our paid digital marketing strategy across multiple product lines and initiatives. This role will be responsible for planning, executing, and optimizing digital advertising campaigns that drive applications, leads, and awareness across gener8tor programs, including startup accelerators, training programs, corporate initiatives, and more. The ideal candidate is both strategic and hands-on — someone comfortable managing campaigns directly while building the systems, reporting, and processes that support performance at scale.

WHAT WILL YOU WORK ON?

• Lead the strategy, execution, and optimization of all paid digital advertising campaigns across gener8tor initiatives

• Manage advertising across key platforms including Meta (Facebook/Instagram), Google Ads, and LinkedIn

• Drive performance for campaigns promoting programs such as startup accelerators, workforce training (gener8tor Skills), account management initiatives, and other organizational priorities

• Develop and manage campaign structures, audience targeting, budgets, and testing frameworks

• Monitor and optimize campaigns for performance metrics such as cost-per-lead, application volume, and conversion rates

• Build and maintain reporting dashboards and campaign performance analyses

• Collaborate with marketing leadership and program teams to align advertising strategy with recruitment and growth goals

• Work closely with creative and social teams to develop effective ad creatives and messaging

• Identify opportunities to expand or improve paid acquisition channels and strategies

WHAT SKILLS AND EXPERIENCE ARE WE LOOKING FOR?

• 6+ years of experience in digital marketing, preferably with agency experience

• Proven expertise managing campaigns across Meta, Google Ads, and LinkedIn

• Strong understanding of digital marketing operations, campaign analytics, and reporting

• Experience optimizing campaigns for lead generation and conversions

• Excellent written and verbal English communication skills

• Strong analytical mindset with the ability to translate performance data into actionable insights

• Ability to work in a fast-paced, highly independent environment while juggling multiple responsibilities.

• Entrepreneurial spirit, collaborative approach, and “no job is beneath me” mentality

ARE THERE ANY OTHER REQUIREMENTS?

• Experience in venture capital, startup ecosystems, workforce development, or upskilling

• Experience marketing programs that recruit founders, entrepreneurs, or professional learners

• Familiarity with CRM or marketing automation systems used for lead tracking and reporting

2-hour time zone overlap