When it comes to software and applications, user retention rate is an important Key Performance Indicator (KPI) for tech companies to track and analyze. A higher retention rate contributed to increased profitability and a higher Customer Lifetime Value (CLV) according to a study by the Harvard Business Review.
A key aspect of software development that influences user retention and your user retention rate is the User Interface (UI) and User Experience (UX) — which makes software designers that understand how to create a flawless User Experience even more pivotal for tech companies. But where do you find UI/UX designers for your team?
Truss may be able to help your tech company improve user retention with a remote UI/UX hire and a global hiring platform that helps find, recruit, hire, and manage remote employees from emerging markets around the globe.
Contact Truss today to learn more about how we can help you achieve your goals!
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How Do Remote UI/UX Designers Improve User Retention?
What is the purpose of UI/UX designers for software development companies?
The primary edict of UI/UX designers is to understand the needs of the end user. With in-depth research of user behavior and specific KPIs, like user retention rate, these designers can build and create user interfaces for software, websites, or apps that are intuitive, easy-to-use, and provide a pleasant experience for users.
To accomplish this task, UI/UX designers need to have a broad range of essential skills. Here is a better look at essential skills for these user-focused developers that include interpersonal soft skills and technical hard skills:
Essential Skills for UI/UX Designers
- Empathy for end users to better understand their thoughts and feelings.
- Communication skills to communicate with developers and end users.
- Collaboration skills ensure that designers can work well with others to reach a shared goal.
- Problem-solving skills help designers find solutions to challenging issues.
- Research skills that allow designers to understand user needs and pain points.
- Skill with wireframing to build and create interactive prototypes.
- In-depth understanding of visual design concepts and best practices.
- Ability to organize content and navigation in a user-friendly way.
- Skill and ability to test software, websites, and apps for usability.
- Ability to write product guides with clear, concise language.
- Skill with key design software that can include Adobe XD, Sketch, and Figma.
Armed with a better understanding of what UI/UX designers do and the essential skills they need to have, we can now take a closer look at how remote designers will improve user retention for your products.
Minimize User Pain Points
A clear understanding of your target audience and the ability to perform user testing and customer journey mapping allow UI/UX designers to identify pain points with software and websites, and in turn resolve these issues quickly to create a positive experience. This quick resolution of pain points helps to improve retention and build long-term customer loyalty.
Streamline Onboarding Processes
When a user purchases or signs up for an app or software, the onboarding process — setting preferences, inputting personal information, etcetera — can be frustrating. UI/UX designers work to streamline these processes and provide valuable resources that can simplify the process and prevent users from getting discouraged, all while demonstrating the value of that product.
Create Data-Based Strategies
UI/UX analytics play an important part in how designers can improve the experience for end users. This important user feedback and data allows UI/UX designers to go more in-depth than simple aesthetics and quantify the successes or failures of a product and discover pain points that lead to higher user churn rates.
Ensure a Consistent Experience on Multiple Platforms
When you use or visit a website on your computer and then switch to your smartphone, it is important that you experience consistent performance. A disconnected user experience across platforms can prompt users to look for a different solution, which has a negative impact on retention rate. Remote UI/UX designers can employ their skills to help create a consistent and positive experience across a variety of platforms that increases retention.
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Why Hire Remote UI/UX Designers with Truss in Central Asia?
Data and analytics illustrate how important a positive user experience is to the success or failure of a tech company that provides websites, software, or applications — and a UI/UX designer is the solution. But where do you hire UI/UX designers?
It can be difficult to find qualified UI/UX designers in your local market, but that is not the only solution for U.S.-based tech companies. Remote global talent may be the answer, and Truss can help you find the perfect fit for your company.
When you hire remote UI//UX designers to improve retention rate, you will find an impressive list of benefits:
- Deeper talent pool in emerging markets around the world.
- Lower employment costs for remote employees in other countries.
- Easier to find qualified candidates with niche skills in a global talent pool.
- Remote workers often improve productivity according to many studies.
- Flexible schedules for remote UI/UX designers contributes to a more flexible workforce and increased support for users.
- Global employees add fresh perspective and diversity to your design team.
Truss provides tech companies with a global hiring platform where we use years of experience in Central Asia and other emerging markets to help you find, recruit, and hire talented UI/UX designers for your team. Provide us with a list of essential skills and salary requirements and Truss will provide you with a list of qualified candidates that check all the boxes, and when you have found the right fit, we will provide onboarding and global payroll services. In addition to those services, Truss is qualified to serve as your Employer of Record (EOR) in Central Asia, to make sure you do not violate any local employment laws.
Contact Truss today for more information on our global hiring platform!
